Mahloe - El Pivot
This isn't just another pretty fin. It's Maddy's love letter to those precious Hawaiian gems, where each curve channels the subtle color shifts of a perfectly preserved sunrise shell. We're talking those dreamy orange-meets-pink tones that make shell hunters wake up at ungodly hours (and make the rest of us secretly jealous of their finds).
And because good vibes come in waves, this fin drops as part of Maddy's Surf-February challenge - turning those sunrise shell vibes into support for cancer research. Because sometimes the best finds aren't just the ones you spot in the sand.
El Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.Features:
• Maddy's interpretation of those impossible-to-find sunrise shell hues
• Orange-to-pink color transitions worthy of a double-take
• Premium performance templates (because looking good while surfing good is non-negotiable)
• Limited edition (like those shell finds themselves)
• Supporting Maddy's 30-day Surffebruary challenge
This isn't just another pretty fin. It's Maddy's love letter to those precious Hawaiian gems, where each curve channels the subtle color shifts of a perfectly preserved sunrise shell. We're talking those dreamy orange-meets-pink tones that make shell hunters wake up at ungodly hours (and make the rest of us secretly jealous of their finds).
And because good vibes come in waves, this fin drops as part of Maddy's Surf-February challenge - turning those sunrise shell vibes into support for cancer research. Because sometimes the best finds aren't just the ones you spot in the sand.
El Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.Features:
• Maddy's interpretation of those impossible-to-find sunrise shell hues
• Orange-to-pink color transitions worthy of a double-take
• Premium performance templates (because looking good while surfing good is non-negotiable)
• Limited edition (like those shell finds themselves)
• Supporting Maddy's 30-day Surffebruary challenge
BEHIND THE COLLABORATION WITH MADDY HOFFMANN
The MidFin x Mahloe Sunrise Fin was born from a shared love of the ocean—its beauty, its rhythm, and the deep sense of connection it creates. Designed in collaboration with Maddy Hoffman, founder of Mahloe Designs, this fin draws inspiration from the rare and radiant Hawaiian sunrise shell, a symbol of discovery, good fortune, and belonging.
Maddy’s journey has always been intertwined with the sea. From childhood days spent collecting shells on Australian shores to immersing herself in Hawaiian waters, her love for the ocean has shaped both her life and her work. Through Mahloe, she has created a brand that honors the artistry of nature, crafting timeless, ocean-inspired jewelry with a focus on sustainability. With an eye for organic beauty and a dedication to quality, her designs balance elegance, durability, and a deep respect for the natural world—a philosophy that carries through to this special collaboration.
Beyond design, Maddy is also the heart behind Surfebruary, a movement that brings surfers together to raise awareness and funds for cancer research. Every February, she builds a community of ocean lovers committed to making waves—both in and out of the water. That same spirit of connection and purpose is woven into every detail of this fin.
For Maddy, shells have always been a source of fascination, representing a lifelong connection to the ocean. The Hawaiian sunrise shell, in particular, holds deep significance—it’s a rare find, symbolizing good fortune, belonging, and the beauty of nature’s perfect synchronicities.
“The first time I found a Hawaiian sunrise shell was an unforgettable moment—diving down, catching a glimpse of vibrant orange in the sand, surfacing with pure joy. The sunset was lighting up the mountains, mirroring the colors of the shell in my hand. It felt like a message from the ocean itself.”
The MidFin x Mahloe Sunrise Fin channels this same magic, bringing together craftsmanship, performance, and a story that honors the ocean’s gifts. Crafted with MidFin’s expertise in performance and Mahloe’s signature appreciation for nature, this fin is designed to enhance both the ride and the experience of being in the water. Whether you’re paddling out at sunrise, sharing waves with friends, or simply feeling the pull of the tide, the MidFin x Mahloe Sunrise Fin is a reminder that the ocean connects us all.
“Since starting Mahloe, I’ve had so many rewarding moments that have truly made all the hard work worth it. I’ve overcome a lot of personal adversities in my life, and when I look back, I feel incredibly proud of how far I’ve come. One of the most rewarding feelings I get to experiences is seeing women wearing my pieces in everyday life. Whether it be in the surf, at a café or one of my close friends, the feeling of seeing one of my creations worn fills my heart with joy. It's not just about the jewellery itself, it’s about the stories behind them. The way they connect with the piece, whether it's a gift from a loved one or a symbol of a powerful achievement, is truly special. When I do get to connect with people who support Mahloe and hear their personal stories behind my pieces, it reminds me of the deeper meaning my designs carry for the people who wear them, and that’s something I couldn’t be prouder of.”
