SHOOTS
Beer & fish
COLLAB TEE
FIN
CROP
Shoots
(SHÜTS), expression - a favorite Pidgin slang term that means “right on”, “OK”, or “Sounds good; let’s do it.” For example, if someone asks "Let's go surfing," The appropriate response is "Shoots".
THE INSPIRATION
“The signature XX’s evolved organically as part of the brand identity. The original Dead Fish logo has the tunas’ eye x’d out signifying it’s been speared, it’s dead, and it’s about to become something delicious.” - M.Weeks
X Marks the spot
Nestled in the vibrant coastal communities of Oceanside and Carlsbad, SHOOTS Fish and Beer is more than just a dining destination – it's a celebration of the ocean's bounty and surf culture. Founded by pro-surfer Cheyne Magnusson, along with fellow surfers Chris Slowey, creative genius mike weeks, and Executive Chef Davin Waite, SHOOTS is born from a deep passion for surf, spearfishing, and the traditional art of poke preparation.
Why we love them
At the heart of Shoots is a dedication to sourcing and preparing food in a way that respects the land, the sea, the fish, and those who enjoy it. The journey begins in the ocean, which Shoots honors as a precious resource, not just a bottomless supply. The menu is a testament to what’s possible when respect for fundamentals and ingredients meets a team unafraid to push boundaries.
IG: @shootsog