LANCE RACOMA
Craftsman
Lance would not call himself an artist
We Would
Lance has a knack for transforming the ordinary into the extraordinary. His company evolved naturally, extending from its expertise in stone, to the realms of concrete and epoxy, where Lance specializes in polishing and creating specialty finishes. This evolution showcases his eye for detail and his commitment to excellence in every surface he touches.
Outside of his professional life, Lance found a unique outlet for his creativity and precision: making fishing lures. Despite having no prior experience in lure making, his venture into this craft was driven by pure passion and curiosity. It wasn’t long before his specially designed lures proved their worth, significantly increasing the catch rates and fishing experiences shared with friends and family. This hobby not only brought joy but also illuminated Lance’s innate ability to apply his skills in unexpected ways.
Today, Lance is channeling his artistic vision and meticulous attention to detail into designing surfboard fins. Drawing inspiration from the textures and patterns he has mastered over his career, as well as his personal interests, each fin is a testament to his Life, from stone expert to fishing aficionado.
In this exciting feature, Lance’s journey comes full circle, integrating his professional expertise and personal passions.
THE INSPIRATION
The spirited blues and whites of the hawaiian aku. The muse of his magic lures