{"title":"EL PIVOT","description":"","products":[{"product_id":"fairway-el-pivot","title":"Fairway - El Pivot","description":"\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis checkerboard fin and the golf collection is a subtle nod to those moments that capture the essence of pure, laid-back satisfaction. You know the feeling. It's that ice-cold beer cracking open as you pause at the 9th hole, taking in the view and relishing the quiet triumph of the day. It's also the bliss of paddling out to an empty lineup, just you and a friend, where the ocean stretches out with limitless possibilities. Both experiences are about more than just the game or the ride—they’re about savoring life’s simple pleasures, where the only thing on the agenda is to enjoy the moment. This collection is inspired by those little slices of paradise, where time slows down, and it’s just you, your gear, and the world at your feet.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003c\/p\u003e\u003cpre\u003e\u003ccode\u003eEl Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.\u003c\/code\u003e\u003c\/pre\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003c\/p\u003e\u003cpre\u003e\u003ccode\u003eAVAILABLE OPTIONS :\u003c\/code\u003e\u003c\/pre\u003e\u003cpre\u003e\u003ccode\u003eEl Pivot \/ 9.5, 10 \u003c\/code\u003e\u003c\/pre\u003e","brand":"My Store","offers":[{"title":"9.5”","offer_id":42396741075018,"sku":"SQ6329473","price":115.0,"currency_code":"USD","in_stock":true},{"title":"10”","offer_id":42396741107786,"sku":"SQ0291012","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/Fairway_El_Pivot.png?v=1755405945"},{"product_id":"mahloe-el-pivot","title":"Mahloe - El Pivot","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis isn't just another pretty fin. It's Maddy's love letter to those precious Hawaiian gems, where each curve channels the subtle color shifts of a perfectly preserved sunrise shell. We're talking those dreamy orange-meets-pink tones that make shell hunters wake up at ungodly hours (and make the rest of us secretly jealous of their finds).\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAnd because good vibes come in waves, this fin drops as part of Maddy's Surf-February challenge - turning those sunrise shell vibes into support for cancer research. Because sometimes the best finds aren't just the ones you spot in the sand.\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cpre style=\"text-align: start;\"\u003e\u003ccode\u003eEl Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.\u003c\/code\u003e\u003c\/pre\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eFeatures:\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Maddy's interpretation of those impossible-to-find sunrise shell hues\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Orange-to-pink color transitions worthy of a double-take\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Premium performance templates (because looking good while surfing good is non-negotiable)\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Limited edition (like those shell finds themselves)\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: start; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Supporting Maddy's 30-day Surffebruary challenge\u003c\/p\u003e","brand":"My Store","offers":[{"title":"10”","offer_id":42396722528330,"sku":"SQ1418558","price":125.0,"currency_code":"USD","in_stock":true},{"title":"10.5”","offer_id":42396722561098,"sku":"SQ2083403","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/Mahloe_El_Pivot.png?v=1755404537"},{"product_id":"margaret-rice-el-pivot","title":"Margaret Rice - El Pivot","description":"\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eIn Margaret's creations, we found not just art, but a connection—a bridge between past and present, tradition and innovation. With every piece, she captures the very spirit of Hawaii—the rhythm of the waves, the warmth of the sun, the aloha spirit that permeates our island home.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis collaboration with Margaret Rice, is not merely to adorn surf fin with her exquisite artistry. It is a celebration—a tribute to the beauty and depth of Hawaii's artistic legacy. Through her work, we hope to share our profound love for Hawaii and its unique cultural tapestry, inviting others to experience its magic for themselves\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003c\/p\u003e\u003cpre\u003e\u003ccode\u003eEl Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.\u003c\/code\u003e\u003c\/pre\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003c\/p\u003e\u003cpre\u003e\u003ccode\u003eAVAILABLE OPTIONS :\u003c\/code\u003e\u003c\/pre\u003e\u003cpre\u003e\u003ccode\u003eEl Pivot \/ 10.5 \/ Polished \/ Matte\u003c\/code\u003e\u003c\/pre\u003e\u003cpre\u003e\u003ccode\u003eClassic \/ 9, 10, 10.5 \/ Polished \/ Matte\u003c\/code\u003e\u003c\/pre\u003e","brand":"My Store","offers":[{"title":"Polished \/ 10.5”","offer_id":42396856647754,"sku":"SQ9538323","price":125.0,"currency_code":"USD","in_stock":false},{"title":"Matte \/ 10.5”","offer_id":42396856680522,"sku":"MargaretRice_ElPivot_Matte_10.5","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/Margie_El_Pivot.png?v=1755404665"},{"product_id":"sarcreate-el-pivot","title":"Sarcreate - El Pivot","description":"\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eSarcreate’s flowing lines merge power and grace, capturing the rhythmic pulse of the ocean itself. A performance fin adorned with her signature fluid style that speaks to every surfer's soul.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003c\/p\u003e\u003cpre\u003e\u003ccode\u003eEl Pivot — The fin that redefines what a pivot fin can do. With a narrower base, this innovative design sheds the clunky feel of traditional pivot fins, offering a perfect blend of smooth noseriding and effortless maneuverability. El Pivot transforms your ride into a fluid experience, allowing you to glide with ease while still maintaining the control you need to turn on a dime. If you've been searching for the perfect balance between stability and performance, this fin will turn you into a believer. The narrower base allows you to go a little longer in size than you might expect.\u003c\/code\u003e\u003c\/pre\u003e","brand":"My Store","offers":[{"title":"9.5”","offer_id":42396693594186,"sku":"SQ8602681","price":115.0,"currency_code":"USD","in_stock":true},{"title":"10”","offer_id":42467965403210,"sku":"SARCREATE-ELPIVOT-10","price":115.0,"currency_code":"USD","in_stock":true},{"title":"10.5”","offer_id":42396693626954,"sku":"SQ9969557","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/Sarcreate_El_Pivot.png?v=1755328659"},{"product_id":"moss-amor-el-pivot","title":"Moss Amor | Allison Roberts - El Pivot","description":"\u003cp\u003eAlison Roberts - Limited Fin Series\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThree designs. One release. Always Limited.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEl Pivot 9.25\"\u003c\/p\u003e","brand":"Mid Fin Co.","offers":[{"title":"9.25\"","offer_id":43278683635786,"sku":"MOSSAMOR-ELPIVOT-9.25","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/MossyAmor.png?v=1770068492"}],"url":"https:\/\/midfinco.com\/collections\/el-pivot.oembed","provider":"Mid Fin Co.","version":"1.0","type":"link"}