{"title":"Allison Roberts","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWhere joy meets the line-up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAllison Roberts has spent her life moving between worlds — born in New York, raised in California and shaped by the grit of '80s Venice, then drawn north to the slow pull of the central coast and the warm water and warmer rhythms of a life spent surfing. With a background in cultural anthropology, fashion design, and over twenty-five years creative directing for some of the most-loved names in surf and skate, her work has always been guided by the same compass: the ocean, the handmade, and the stories that travel through both.\u003c\/p\u003e\n\u003cp\u003eThese days, you'll find her at home in Huntington Beach at The Village Surf House — a forever-evolving canvas she shares with her husband and two surfing daughters — or in the studio shaping her ceramic wave sculptures under the name Ways of Water. Each piece is a small offering to the sea: a reminder of the joy waves bring into our lives, made slowly, made by hand, made to honor the things that move us.\u003c\/p\u003e\n\u003cp\u003eHer creative practice runs on intuition and instinct. She's drawn to imperfection — weathered feet, dirt under fingernails, the visible trace of the human hand. She collects vintage textiles and found artifacts from her travels, pulls color from places most people overlook, and trusts her gut over the loudest voice in the room. It's the kind of creative confidence that only comes from a quarter-century of doing the work, and the kind of softness that only comes from a lifetime by the water.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this collaboration is a return to the things Allison loves most: retro florals pulled from the spirit of the '60s and '70s, vintage wallpaper blooms reimagined in three colorways, and the yin yang — woven quietly through the collection as a meditation on balance. For surfers, that duality is everyday currency: land and sea, heart and mind, conscious and subconscious, the physical and the spiritual. The Mid Fin x Allison Roberts collection is built around that in-between space — the one we know best.\u003c\/p\u003e\n\u003cp\u003eApplied to surfboard fins, the artwork becomes something you ride — Allison's retro florals and the yin yang carried from the wall into the water.\u003c\/p\u003e\n\u003cp\u003eFor Allison, this collaboration is an extension of everything her practice has always been about: creating beautiful things by hand, honoring the ocean, and leaving room for joy. For Mid Fin Co., it's a chance to bring a deeply experienced creative voice into the shop — and to keep showing that art and surf are best when they meet without trying too hard.\u003c\/p\u003e\n\u003cp\u003eThis collection is more than surf hardware. It's a reminder that surfing, at its best, is a celebration. Of beauty, of balance, of a life lived close to the water.\u003c\/p\u003e\n\u003cp\u003eLimited edition. Available now.\u003c\/p\u003e","products":[{"product_id":"moss-amor-el-pivot","title":"Moss Amor | Allison Roberts - El Pivot","description":"\u003cp\u003eAlison Roberts - Limited Fin Series\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThree designs. One release. Always Limited.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEl Pivot 9.25\"\u003c\/p\u003e","brand":"Mid Fin Co.","offers":[{"title":"9.25\"","offer_id":43278683635786,"sku":"MOSSAMOR-ELPIVOT-9.25","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/MossyAmor.png?v=1770068492"},{"product_id":"cocoa-common","title":"Cocoa | Allison Roberts - Common","description":"\u003cp\u003eAlison Roberts - Limited Fin Series\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThree designs. One release. Always Limited.\u003c\/p\u003e","brand":"Mid Fin Co.","offers":[{"title":"9.75\"","offer_id":43278683668554,"sku":"COCOA-COMMON-9.75","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/Cocoa.png?v=1770079375"},{"product_id":"orange-crush-allison-roberts-banana-clip","title":"Orange Crush | Allison Roberts - Banana Clip","description":"\u003cp\u003eAllison Roberts has spent 25 years designing for surf and skate — cutting patterns in downtown LA, creative directing shoots around the world, bringing color and story to some of the biggest names in the industry. She studied Cultural Anthropology and Fashion Design, and both still show in everything she makes: a deep respect for texture, for handwork, for the objects and places that carry meaning.\u003c\/p\u003e\n\u003cp\u003eToday she works from The Village Surf House on the California coast, making ceramics, shaping spaces, and collaborating with people who care about craft. Born in New York, she moved to California — Culver City — at an early age, coming up around Venice and the surrounding areas in the '80s and '90s. She found surfing in the central coast towns of SLO and Santa Cruz and never looked back. The ocean became her compass — guiding where she traveled, how she designed, and eventually leading her to a surf shop in Santa Monica, where 20 years later she and her husband are raising two daughters who both surf.\u003c\/p\u003e\n\u003cp\u003eThe Allison Roberts Limited Fin Series is three designs, one release. Each colorway was developed by Allison, drawing from her world of collected textures, coastal light, and the quiet beauty of imperfect things.\u003c\/p\u003e\n\u003cp\u003eOrange Crush. Built on our Banana Clip template.\u003c\/p\u003e\n\u003cp\u003eThree designs. One release. Always limited.\u003c\/p\u003e","brand":"Mid Fin Co.","offers":[{"title":"9.25\"","offer_id":43278695596106,"sku":"ORANGECRUSH-BC-9.25","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/files\/OrangeCrush.png?v=1770079660"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1881\/3770\/collections\/IMG_4271.jpg?v=1778642225","url":"https:\/\/midfinco.com\/collections\/allison-roberts-1.oembed","provider":"Mid Fin Co.","version":"1.0","type":"link"}